Business Boom: How Gen Z is Driving Office Attendance with Freebies

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Key Takeaways:

  • Gen Z Attendance Surge: Virgin Media O2 Business reveals a 10% increase in Gen Z office attendance, thanks to enticing perks like free food and drinks.
  • Bank Holidays Boost Local Economy: Brits opting for staycations during bank holidays set to stimulate local businesses with increased spending.
  • Rise of Local Shopping: A growing trend shows Brits are willing to pay more to support small local businesses over large online retailers.

Subtitle: The Latest Virgin Media O2 Business Movers Index Unveils Key Trends Shaping UK Business and Consumer Behaviors.


Gen Z’s Office Revolution

In a surprising turn of events, Gen Z is leading a resurgence in office attendance, defying the remote work trend that swept through the pandemic era. The quarterly Movers Index from Virgin Media O2 Business reveals a notable 10% uptick in Gen Z presence in offices, signaling a shift in workplace dynamics as businesses leverage enticing perks to draw employees back to physical workspaces.

The Power of Perks

Employers are turning to innovative strategies to entice their workforce, with offerings like:

  • Free drinks and snacks
  • Regular social events
  • Free lunches on select days
  • Pizza parties

These incentives are not only boosting office attendance but also enhancing employee morale and camaraderie, fostering a more engaging work environment.

Stimulating the Economy: Bank Holidays Edition

As the May bank holidays approach, a whopping 93% of Brits are planning to stay within the UK for leisure activities, presenting a golden opportunity for local businesses. A survey conducted as part of the Movers Index indicates that 60% of respondents have plans for the upcoming bank holidays, including trips to coastal areas, countryside retreats, and outdoor excursions, all of which are poised to inject a much-needed economic boost into local communities.

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To capitalize on this surge in local spending, 37% of businesses are gearing up with special deals and discounts, further fueling consumer enthusiasm for supporting hometown enterprises.

Embracing Local Commerce

Another noteworthy trend highlighted in the index is the increasing preference for local shopping among Brits. While traditional shopping centers and high streets saw a decline in foot traffic earlier in the year, there’s a resurgence in interest, particularly in supporting small local businesses. Almost half (47%) of respondents express a desire to increase their patronage of local stores over the next three months.

What’s more intriguing is the willingness of consumers to pay up to 33% more for items purchased locally, showcasing a shift towards conscious consumerism and a desire to contribute positively to local economies.

Expert Insights

Jo Bertram, Managing Director of Virgin Media O2 Business, emphasizes the significance of these trends, stating, “Our Virgin Media O2 Business Movers Index shows positive trends are emerging despite challenges. With Gen Z’s office attendance rising, businesses need quality connectivity and communication tools to provide a good working experience.”

Bertram continues, “As trends evolve, businesses must partner with organizations equipped to support them. Our mobile insights assist businesses in making informed choices.”

From retail to public sectors, Virgin Media O2 Business offers data-driven solutions to navigate these evolving trends and make strategic decisions.


The Virgin Media O2 Business Movers Index provides a comprehensive view of shifting dynamics in both consumer behavior and business strategies. As the UK economy enters a phase of recovery and adaptation, these insights serve as a valuable resource for businesses aiming to thrive in a rapidly changing landscape.

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For more detailed insights and access to the full report, visit Virgin Media O2 Business website.


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