The Future of Marketing: Unleashing the Power of AI-Driven Campaigns

Unlocking the true potential of marketing with innovative technology.

2 mins read

Key Takeaways:

  • Innovative AI technology designed to revolutionize brand-compliant marketing.
  • Offers marketers a unique combination of automation, personalization, and security.
  • Pioneering developments are expected to set new standards in content creation and distribution.

Empowering the Modern Marketer

Every so often, an innovation emerges that completely transforms an industry. In the dynamic world of marketing, the new AI engine, dubbed “BrandCore”, is poised to be that game-changer. Designed to empower marketers on a global scale, BrandCore promises a blend of efficiency, consistency, and quality like never before.


A New Age of Content Creation

BrandCore’s foundation lies in its groundbreaking AI model. By continually learning from user interactions and brand guidelines, it paves the way for brand-compliant marketing. This doesn’t merely mean meeting the standards; it’s about raising the bar. With the engine’s assistance, brands can expect enriched assets and templates, allowing for the crafting of compelling content with ease.

This isn’t just about creation, but also scale. Efficient content production means brands can consistently engage their audience across varied channels and media formats. The automation of repetitive tasks further ensures that marketing teams can focus on what truly matters – strategy and creativity.


Driving Brand Compliance with Deep Learning

Navigating the myriad of intellectual property rights and brand guidelines can be a daunting task. However, BrandCore is equipped to tackle this challenge. Through the application of deep learning, the engine doesn’t just understand these nuances but offers actionable suggestions. These insights are based on live assets, ensuring the resultant campaigns resonate with the intended audience.

Furthermore, consistency remains at the forefront. As BrandCore evolves, it provides greater uniformity across campaigns. Its innate ability to detect non-compliant elements, whether they are potential legal pitfalls or simply off-brand, is an invaluable asset for any marketing team.

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James Masters, from GSK, captured the sentiment best, stating, “The advancements being made through AI present a unique opportunity to extract significant efficiencies for our marketing teams.”


A Partnership for Success

Lennard Kooy, at the helm of the initiative, believes that BrandCore is not merely a tool, but a partner. “BrandCore is a truly revolutionary AI-powered marketing assistant, working in synergy with creatives and marketers of enterprise brands,” he emphasized.

This partnership is evident in the engine’s design. BrandCore addresses four pivotal aspects: personalization, data security, intellectual property rights protection, and scalable content production. The result? A marketing machine that’s both powerful and respectful, working to amplify creativity rather than replace it.


A Legacy of Innovation

BrandCore’s inception can be attributed to the visionary minds at Storyteq, a part of the esteemed Inspired Thinking Group (ITG). With a history of cutting-edge developments, such as their Gartner award-winning Creative Automation capabilities, Storyteq’s latest venture cements their commitment to pushing the boundaries of marketing technology.

Simon Ward, the brains behind ITG, remarked, “Innovation is at the heart of everything we do. BrandCore is the latest exciting development, transforming the way we all approach marketing today – and tomorrow.”


Joining the Revolution

For those eager to be at the forefront of this marketing evolution, BrandCore is currently inviting interested parties to participate in its beta program. It’s a unique chance to witness firsthand the confluence of technology and creativity, setting the gold standard for the future of marketing.


About Inspired Thinking Group (ITG):

Established in 2009 by visionary CEO, Simon Ward, ITG has become a beacon of innovation in the marketing realm. With over 1,300 dedicated professionals spread across continents, ITG offers a suite of services and platforms, including Storyteq, that cater to household names such as L’Oréal, Jaguar Land Rover, and PUMA.

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