Streaming Industry Vet Backs New Platform for Creators

Former BBC & Amazon Exec Sees Opportunity to Disrupt Status Quo

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Key Takeaways:

  • Creator of BBC iPlayer joins advisory board of streaming startup
  • Aims to give creators fairer pay and faster access to earnings
  • Seeks to address longstanding monetization issues for digital content creators

Digital Pioneer Signs on to Shape New Platform’s Strategy

A digital media trailblazer renowned for innovations like BBC’s iPlayer has taken an advisory role with an upstart streaming platform called

Ben Lavender, credited with “saving the BBC” for creating its pioneering iPlayer digital service, will help formulate strategy for as it challenges industry norms.

Lavender aims to draw on his extensive background in video streaming to make the platform a viable contender in the space. He believes it can address systemic issues for creators trying to monetize online content.

His involvement signals’s serious intentions to disrupt established players and emerge as a viable alternative for creators.

Mission to Democratize Streaming and Even the Playing Field seeks to give creators a fairer share by allowing them to retain 80% of streaming income and get paid quickly, within 24 hours.

This model departs from the conventional ad-revenue centric platforms that mostly benefit large influencers and celebrities.

The startup has been dubbed a “democratizing” force that provides opportunities for emerging talent to gain recognition and financial reward at scale for the first time.

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Thousands of creators have already joined the ad-free platform across genres like music, comedy, fitness and more.

Lavender’s Background Foundational to New Platform

Lavender’s deep expertise makes him a prime choice to guide’s strategic roadmap.

Beyond launching BBC’s iPlayer, he led development of the LOVEFiLM streaming service acquired by Amazon.

At Amazon, he served as Principal Product Manager for Instant Video, laying groundwork for Prime Video.

He then joined sports streamer DAZN in its infancy, building the product as Chief Product Officer from just six employees into a major global player.

This remarkable track record pioneering streaming products makes Lavender a natural fit to advise the newest contender.

Backers See Bright Future with Digital Innovator on Board leadership believes bringing Lavender into the fold is a coup that bodes well for the startup’s trajectory.

His product development skills and industry connections can help rapidly advance the platform technically and commercially.

The company is counting on Lavender’s guidance to optimize its mobile experience and make key enhancements to achieve its goals.

With Lavender’s assistance, aims to continue making inroads in the sector by delivering a viable alternative.

The platform raised funding last year from celebrity backers like Simon Cowell, indicating interest in its creator-centric concept.

New Era for Creators Seeks to Rewrite Old Rules arrives at an opportune moment when many digital creators feel disenfranchised by the status quo.

The involvement of an authority like Lavender lends further credibility to the startup’s bold promises of fairness and transparency.

While change won’t happen overnight, represents a rising movement to rewrite the longstanding rules of the internet.

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Creators now have more leverage than ever to demand better treatment. The time may be right for a platform centered on their needs to gain traction.

If makes good on its pledge to creators with Lavender’s help, the streaming landscape could witness a shakeup that’s long overdue.


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