Revolutionizing the Future of Food: Here are the Pioneers Leading the Charge

Groundbreaking Innovations Unleashed at the Good Food Makers 2023 Awards

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delicious burger with fried egg and fries
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Key Takeaways:

  • Waybetter, Bocoloco, Nosh, and Dori emerge as winners in Barilla and Plug and Play’s Good Food Makers program, showcasing revolutionary solutions in food and tech.
  • The innovation program, now in its fifth year, fosters sustainable and innovative food solutions through global collaborations, underscoring the nexus between food and technology.
  • With diverse entries spanning digital well-being, sustainable packaging, clean label fermentation, and AI in logistics, the 2023 cohort illuminates the pathway to a sustainable food future.

A Culinary Innovation Saga

On the illustrious stage of the Good Food Makers 2023, an aura of innovation, sustainability, and technological prowess unfurled. As a result of a synergistic alliance between Barilla and the world’s largest open innovation platform, Plug and Play, the event manifested as a spectacular juncture where food technology and sustainability converged.

Innovators Gracing the Podium

As the curtains lifted, four startups – Waybetter, Bocoloco, Nosh, and Dori – basked in the limelight, their innovative projects epitomizing the pinnacle of creativity, technology, and sustainability. “Good Food Makers perfectly interprets the Barilla Group’s mission: ‘the joy of food for a better world,'” expressed Claudia Berti, Barilla Head of Global Open Innovation & IPR.

Waybetter: Digital Harmony in Wellness

Waybetter, navigating the intricate corridors of digital and wellness, has unfolded a digital platform that transcends conventional boundaries. Engulfed in engaging games and rewards, users embark on a journey where healthy eating habits and lifestyles are not a mere aspiration but an attainable reality.

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Bocoloco: The Vanguard of Sustainable Packaging

In the realm of circular packaging, Bocoloco stands as a sentinel of innovation. With returnable glass packaging traceable by QR code, the French company unveils a narrative where reduction and reuse of packaging metamorphose from concepts to tangible practices.

Nosh: A Symphony of Clean Label Fermentation

Nosh, with its German precision and ingenuity, focuses on the harmonious fermentation of biomass. The startup augments the nutritional, sensory, and environmental value of natural origin functional ingredients, encapsulating them in various food products.

Dori: AI’s Majestic Dance in Logistics

Dori, an American entity, illuminates the logistics landscape with AI solutions. The startup’s artistry in tracing and monitoring suppliers epitomizes the digital era’s unprecedented convergence with quality logistics.

A Global Confluence of Minds and Ideas

“The partnership with Plug and Play has allowed us to broaden our vision of the future,” Berti emphasizes the collaborative ethos. Over 700 startups from more than 25 countries have adorned the Good Food Makers stage over the past five years, embodying a global consortium where ideas, cultures, and innovations amalgamate.

The Horizon Ahead

Each winning startup is set to embark on an eight-week journey, collaborating intimately with Barilla’s managers. In this odyssey, new ideas will flourish under the nurturing gaze of a company that has epitomized quality food for 145 years. A grant of €10,000 each will catalyze their innovative projects, weaving them intricately into the fabric of Barilla’s global narrative.

Conclusion: A Symphony of Sustainable Innovation

The Good Food Makers 2023 illuminates a future where food, technology, and sustainability compose a harmonious symphony. Each note, represented by the innovators and their groundbreaking projects, resonates with the promise of a world where food is not just consumed but experienced, where technology is not just utilized but revered, and where sustainability is not an aspiration but a lived reality.

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The saga of Good Food Makers is more than an event; it is a testament to human ingenuity, a narrative where every innovation is a verse, and every collaboration is a chapter, collectively weaving the grand epic of a sustainable, nourishing, and innovative food future.


For Further Exploration:

  • Discover the intricate world of Barilla and their global initiatives here.
  • Dive into the innovative universe of Plug and Play and their extensive startup ecosystem here.

Contacts: For insights, collaborations, and inquiries, reach out at Barilla Group and Plug and Play.

Social Media Handles:

  • Follow the unfolding narratives of innovation on Barilla’s Twitter and LinkedIn.
  • Join the conversation with Plug and Play on Twitter and LinkedIn.

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