Nicotine Innovation: Übbs Embarks on Swedish Market Journey with Haypp Partnership

Nicotine Innovation: Übbs Embarks on Swedish Market Journey with Haypp Partnership

1 min read

Key Takeaways:

  • Übbs Expansion: Nicotine pouch brand Übbs, known for its success in the UK, enters the Swedish market through a listing with Haypp, a leading smoke-free alternative retailer.
  • Impressive Growth: Übbs experienced remarkable online sales growth in 2023, with ten products sold every hour and one pouch used every thirty seconds.
  • Sweden’s Smoke-Free Success: Sweden’s acceptance of nicotine pouches has contributed to a significant reduction in smoking rates, positioning the country as a leader in smoke-free alternatives.

Übbs Ventures into Swedish Market with Haypp Listing

After achieving impressive success in the UK, Übbs, the nicotine pouch brand, is setting its sights on European expansion. Übbs has secured a new listing with Haypp, a leading smoke-free alternative retailer, as it embarks on its journey into the Swedish market. The move comes after Übbs witnessed exceptional growth in 2023, with month-on-month online sales increasing by 35%. The brand’s success was marked by the sale of ten products every hour, with one pouch used every thirty seconds.

Sweden: A Key Market for Übbs

Steve McGeough, General Manager at RV Karma Ltd, emphasized the significance of entering the Swedish market: “Sweden is the biggest consumer of nicotine pouches, so it’s no surprise that we see the Scandinavian market as being key to our global expansion.” Partnering with Haypp, a prominent nicotine retailer, is a pivotal step towards Übbs’ growth goals. Sweden’s willingness to embrace smoke-free alternatives has set an example for other countries. Since the introduction of nicotine pouches in 2016, smoking rates in Sweden have plummeted from 12% to less than 6%. The country is on track to become the first to meet the EU target of achieving smoke-free status, defined as having a smoking frequency lower than 5%.

See also  Revamp Your Workspace, Revitalize Your Team: Top 5 Office Design Strategies for Boosting Productivity

Haypp’s Perspective

Markus Lindblad at Haypp expressed their excitement about bringing Übbs to Swedish consumers. Haypp, as a leading retailer of nicotine pouches, recognizes Übbs for its taste, quality, and design. Übbs also passed NicoLeaks-testing with flying colors, affirming the high quality of its products. Lindblad noted that the Swedish market is advanced when it comes to smoke-free solutions, and Übbs is poised to become a category leader as it scales up.

Variety and Marketing Campaign

The new listing in Sweden will include six flavors, each available in two strengths, providing consumers with a variety of options. Übbs plans to support the launch with a marketing campaign, including influencer endorsements, to raise awareness among those seeking smoke-free alternatives.

About Übbs and Haypp

Übbs, launched in 2022, aims to provide tobacco-free options for those seeking a sensory experience filled with pleasure, excitement, and relaxation. With six indulgent flavors in two strengths, Übbs pouches are triple lab-tested, clean in their ingredients, and non-GMO. Haypp, on the other hand, is a consumer-driven e-commerce group contributing to the transformation from smoking to healthier product alternatives.

In conclusion, Übbs’ expansion into the Swedish market with Haypp signifies a significant milestone in the brand’s journey to revolutionize the nicotine pouch experience and provide consumers with innovative and smoke-free alternatives.


Sign up to our newsletter & get the most important monthly insights from around the world.

See also  The New Gold Rush: EU's Quest for Critical Raw Materials Reshapes Business Dynamics

Ready to Amplify Your Brand with Business Today?

Discover the power of sponsored articles and partnerships to reach decision-makers, professionals, and a dynamic audience. Learn more about our advertising opportunities and connect with us today!

Click here to explore our Promotion & Sponsored Articles page.

Are you looking to make an impact? Contact us at [email protected] to get started!

See also  Revolutionary Contract Awarded to Advance HIV Prevention Science: ABL Secures $98.9M NIH Contract

Business Today News

BusinessToday.news is an online publication committed to delivering comprehensive and insightful coverage of the latest business news, trends, and practices. With a focus on finance, technology, entrepreneurship, and other critical areas, it serves as a valuable resource for professionals seeking to stay abreast of the rapidly evolving business landscape.

Leave a Reply

Your email address will not be published.

Latest from Blog

About

BusinessToday.news is a premier online platform dedicated to providing the latest news and insights on a wide range of topics related to the business world, including technology, finance, real estate, healthcare, and more.

Newsletter

Copyright Unstructured.Media. All rights reserved. Explore our sitemap