Manchester Firm Nominated for Prestigious Tech Award – What’s Their Secret?

Discover How Barings Law Is Transforming Legal Services Through Technology

1 min read

Key Takeaways:

  • Manchester-based law firm Barings Law has been shortlisted for a major tech award recognizing innovation in the legal industry.
  • The firm’s strategic use of technology, including Zoho CRM and cloud-based solutions, has led to improved efficiency, client satisfaction, and reduced operational costs.
  • Barings Law’s nomination highlights its position as a key player in the legal sector, driven by a commitment to innovation and client-centric services.


Innovating Legal Services: Barings Law’s Tech Journey

Manchester, England – April 15, 2024 – Barings Law, a prominent law firm based in Manchester, has recently made headlines for its nomination in the British Insurance Technology Awards. This prestigious nomination underscores the firm’s dedication to leveraging technology to enhance legal services and drive innovation in the industry.

Strategic Technology Adoption

Barings Law’s recognition in the ‘Best Use of Technology’ category within the Legal Services sector is a testament to its strategic approach to technology adoption. The firm’s journey began with a migration to Zoho CRM, a move that revolutionized its operations by streamlining processes and automating tasks. This transformation resulted in faster case resolutions, heightened client satisfaction, increased service capacity, and reduced operational costs.

Empowering Remote Work and Data Security

The adoption of cloud-based technology further strengthened Barings Law’s capabilities, enabling seamless remote work and bolstering data security measures. This strategic investment not only facilitated efficient collaboration among team members but also solidified the firm’s reputation as an industry leader in legal services.

A Commitment to Innovation

Melanie Cope Machial, Head of Marketing and Technology at Barings Law, expressed pride and excitement about the firm’s nomination. She emphasized Barings Law’s commitment to innovation, stating, “We’ve always said Barings Law is first and foremost a tech firm before a law firm. Innovation is at the heart of everything.” This dedication to innovation is evident in the firm’s continuous efforts to enhance the customer journey, improve efficiency, and deliver exceptional legal services without compromising quality.

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Enhanced Client Experience

Barings Law’s strategic use of technology extends to its legal team, empowering them to focus on legal arguments and provide personalized client care. Intelligent documentation generation technology has reduced administrative burdens, resulting in quicker case resolutions and a more personalized service experience for clients. This customer-centric approach aligns with the firm’s goal of continuously improving the overall client experience.

Industry Recognition and Future Outlook

The nomination in the British Insurance Technology Awards not only recognizes Barings Law’s achievements but also highlights the industry-wide shift towards leveraging technology to address client challenges and improve service delivery. Barings Law’s success story serves as inspiration for other firms looking to embrace technology-driven solutions and stay ahead in an evolving legal landscape.

About Barings Law

Founded in 2009 and based in Cardinal House, Manchester, Barings Law specializes in representing victims of consumer and business mis-selling on a no-win-no-fee basis. Regulated by the Solicitors Regulation Authority, the firm is known for its commitment to innovation, technology adoption, and client-centric services.


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