Hospitality’s Shifting Sands: Why Gen Z Might Say ‘Check, Please

Exclusive Survey Insights: Unraveling the Complex Relationship between Gen Z and the Hospitality Sector

2 mins read

Key Takeaways:

  • Short-Term Stint: A staggering 54% of Gen Z hospitality workers plan to exit the industry within four years.
  • Obstacles Ahead: Major barriers include the cost of living, low wages, and unsocial working hours.
  • Positives Remain: A significant portion of young workers enjoy acceptance in the industry and feel passionate about their roles.

The Gen Z Perspective: A Career or a Short Stay?

The hospitality sector has traditionally thrived on passion and a commitment to service. However, according to an eye-opening survey by career coaching giant Stay Nimble, the allure of the hospitality industry might be waning, at least for the Gen Z demographic. The data reveals that over half of the young workforce (54%) anticipates their tenure in this sector to last less than four years.

Decoding the Discontent

It’s imperative to comprehend the roots of this evident detachment:

  • Economic Strain: Almost a third of Gen Z employees (29%) attribute the cost of living crisis as a significant factor deterring a long-term commitment to hospitality. This is further emphasized by the hefty 68% who’ve resorted to taking on additional shifts.
  • The Allure of Other Pastures: Factors like unsatisfactory compensation and benefits (39%), unfriendly working hours (30%), and the stress leading to burnout (24%) make alternative industries appear more appealing. Additionally, the promise of stability (20%) and growth opportunities (20%) in other sectors amplifies the drift.
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Progression: A Clouded Vision

Diving deeper into the reasons behind the perceived stagnation, Gen Z hospitality workers pointed out:

  • Resource Constraints: A significant 56% felt stifled due to limited financial resources dedicated to employee growth and development.
  • A Ceiling Above: Half (50%) believed that no roles senior to their current positions were available.
  • Managerial Disconnect: A lack of managerial interest in staff development (38%), possibly due to high employee turnover and time constraints, adds to the challenge.

The Role of Stay Nimble

Stay Nimble, the social enterprise behind this illuminating survey, advocates for effective talent retention and career development. Dominic Atkinson, Stay Nimble’s CEO, emphasizes the vital need for clearer career progression pathways. A notable 24% of Gen Z workers value career opportunities, but many lack comprehensive knowledge on progression, suggesting an actionable area for employers.

Stay Nimble’s ‘Elevate’ service, designed especially for such scenarios, offers tailored strategies to promote staff growth, focusing on both employee satisfaction and higher retention rates.

The Two Sides of the Hospitality Coin

Despite the challenges, the industry isn’t devoid of its charms:

  • Passion & Acceptance: Two-thirds (66%) of the surveyed young workers voiced their passion for their roles and a sense of acceptance within the hospitality community. A commendable 44% felt committed and often surpassed their job requirements.
  • The Need for Tailored Growth: Dominic Atkinson further points out that while motivation exists, it’s crucial to provide individually tailored growth opportunities. Around 33% fear losing the tasks they currently love if they progress, while 28% want to avoid stepping out of their comfort zones.
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Elevate: The Game-Changer?

In response to the evolving needs of the hospitality sector, Stay Nimble’s innovative service, ‘Elevate’, is positioned as the potential game-changer. Elevate isn’t just a coaching service but a comprehensive ecosystem of expert coaches aligning with organizational goals, providing tailor-made guidance designed to accentuate each team member’s potential.

Moreover, with Stay Nimble’s commitment to social welfare, partnering with them not only fosters employee growth but also contributes positively to society. As a certified social enterprise, a significant portion of their profits directly aid individuals in in-work poverty, encapsulating their motto of career development for all.

In conclusion, while challenges loom in the horizon for the hospitality sector and its younger workforce, solutions like those offered by Stay Nimble suggest a promising direction. For an industry rooted in service and passion, adaptation might be the key to sustaining its essence for the generations to come.


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