Digital Dynamo’s European Expansion: A Mobile Technology Powerhouse Takes Flight

Navigating New Horizons in Mobile Technology: Apadmi’s Journey to European Dominance

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Key Takeaways:

  • A leading digital products company secures a significant minority investment to fuel its European expansion.
  • The company’s unique integration of apps with legacy systems sets a new industry standard.
  • Planned acquisitions and strategic partnerships aim to penetrate new markets and strengthen existing relationships.

A New Era in Digital Innovation

In an age where digital transformation dictates the success of businesses, a renowned digital products company, known for its mobile expertise, has made a strategic move that promises to reshape the landscape of the industry. With a recent minority investment from a private equity investor, this company is poised to accelerate its growth across the UK, Europe, and beyond.

The Journey of a Mobile Specialism Powerhouse

Founded in 2009 and headquartered in Manchester, the company has carved a niche in creating digital products for some of the UK’s largest brands. Their expertise in mobile technology has yielded complex solutions for high-profile clients including the BBC, NHS, Dominos, and Charles Stanley. What sets them apart is their ability to seamlessly integrate apps with clients’ legacy systems, a capability that has become a cornerstone of their success.

Rapid Growth and Expansion

Over the past three years, the company has doubled in size, boasting an award-winning team of over 260 professionals. Their service portfolio spans strategy, design, mobile and web development, along with ongoing support and optimization. This growth isn’t just limited to the UK; the acquisition of The Mobile Company in Amsterdam marks their first step into mainland Europe, with ambitions to enter five new markets by 2027.

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The Impact of CBPE’s Investment

CBPE’s investment will empower the existing management team to build on their impressive growth trajectory. The focus will be on expanding client relationships through enhanced services and supporting future acquisitions in the UK and EU. According to the Founder & CEO, “There’s never been a better time to be in mobile. The products we are creating are driving immense value for our clients.”

A Leader in the Digital Product Market

Jolyon Latimer, who led the CBPE investment, praised the company’s position in the digital product market, which is expected to double in the next four years. He emphasized the company’s people-first culture, which has been instrumental in attracting top talent and creating value for UK clients, establishing long-term relationships with innovative brands.

The Road Ahead: Expansion and Scaling

The opportunity to grow in the UK and build a European presence is significant. With CBPE’s backing, the company is well-positioned to scale into new services and territories. “The opportunity to expand in the UK and build on their European presence is huge. We’re excited to join them on their journey,” states Latimer.

The Advisory Team

For this monumental investment, Apadmi was advised by a team of experts from Clearwater, Weightmans, Deloitte, Graph, and RSM. Similarly, CBPE’s decision-making was guided by counsel from Alantra, Addleshaw Goddard, PwC, Armstrong, and Howdens.

About the Company

Specializing in designing, developing, and optimizing digital products and mobile apps, the company has a rich portfolio of clients across various sectors, including retail, sport, healthcare, and financial services. Their work involves close collaboration with companies to define strategies and create innovative experiences, building platforms and processes that drive success.

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About CBPE Capital

CBPE Capital, a leading UK private equity firm, has a history of disciplined and consistent investment strategies, targeting buy-outs and development capital investments in UK-headquartered businesses. This investment is part of CBPE Capital Fund X, which closed at £561m in November 2020.



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