Cloud Software Leader Reports Surging Demand Across Industries

Companies Embrace Digital Transformation to Navigate Changing Business Landscape

2 mins read
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Key Takeaways:

  • Cloud applications provider sees record attendance at annual European user conference
  • Over 100 European companies selected its solutions this fiscal year so far
  • Adoption being driven by need for agility and AI insights to guide strategy

Record Conference Turnout Reflects Growing Customer Base

A leading provider of cloud-based finance and human resources applications attracted a record turnout to its annual European user conference this week.

The event drew over 4,000 attendees, reflecting the provider’s rapidly expanding customer base across industries embracing digital transformation.

Over 2,000 organizations in Europe, the Middle East and Africa now use the company’s suite of cloud solutions. Adoption is being driven by the need for agility and data-driven insights, according to company executives.

The diverse customer list includes manufacturers, retailers, technology firms, financial services, healthcare and government agencies.

Solutions Prioritize Agility and AI for Volatile Business Climate

In a complex and constantly changing business environment, organizations are seeking solutions that provide the flexibility to pivot strategies and harness predictive insights from artificial intelligence.

The company’s finance and HR applications aim to give leadership teams the real-time visibility and analytical capabilities to guide decisions and adapt quickly.

Customers say this agility has been critical in responding to shifting dynamics this year across supply chains, consumer demand, regulations, hiring, and more.

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The ability to continually refine tactics based on AI-generated signals has emerged as a competitive advantage that more companies now pursue.

Digital Platforms Drive Efficiency and Consistency

Migrating critical systems like finance and human resources to a unified cloud platform also streamlines operations and improves consistency for global organizations.

Customers cited how the solutions empowered them to standardize processes across business units and geographical regions.

Going digital has also removed bottlenecks from manual processes. One European manufacturer stated their HR department is now nearly paperless, speeding up workflows for employees and managers.

The pandemic accelerated digital transformation, but these examples show the benefits endure as companies emerge from COVID restrictions.

New Capabilities on the Horizon to Support Evolving Needs

The software provider highlighted its commitment to continuous innovation based on customers’ evolving needs at the conference.

Its human-centric approach to artificial intelligence aims to give users more sophisticated insights without compromising ethics or privacy safeguards.

The company has more than 1,000 designers focused on the user experience. It also conducts regular feedback sessions with customers to enhance capabilities.

While not disclosing specifics, the company hinted at new features on the horizon that incorporate next-generation technologies to help guide business decisions.

Financial Outlook Remains Strong Despite Broader Tech Uncertainty

The bullish growth and product investment comes even as some technology firms scale back due to the uncertain macroeconomic climate.

As a leader in the “software-as-a-service” cloud market, the company enjoys a resilient subscription revenue model.

It posted double digit percentage revenue growth last quarter. The momentum reflects the mission critical nature of its financial management and HR solutions.

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While slowing its hiring, the provider has avoided substantial layoffs affecting many tech companies and remains firmly on the offensive.

Its continued success ensures even more businesses will embrace digital transformation and migrate finance, HR and other core functions to the cloud.


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