Breaking News: Airline Giant Strikes Major Deal to Revolutionize Retailing Strategy

Korean Air Partners with Leading Aviation Technology Firm Accelya for Retail Revolution

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Key Takeaways:

  • Accelya and Korean Air have signed a major long-term agreement to power the airline’s retail modernization.
  • Accelya’s FLX platform provides a pathway to Offer and Order transformation for Korean Air.
  • Agreement cements Accelya’s position as world’s leading NDC enabler.

Seoul, February 20 – In a groundbreaking move that promises to reshape the landscape of airline retailing, Accelya, a global leader in flexible, airline-centric software solutions, has announced a significant partnership with Korean Air, a respected aviation leader. This partnership marks a pivotal moment in Korean Air’s journey toward retail modernization, as it looks to enhance its customer experience through the deployment of Accelya’s FLX Platform.

A Strategic Alliance for Retail Transformation

In an era where technology is driving profound shifts in consumer behavior and expectations, Korean Air’s decision to collaborate with Accelya underscores its commitment to staying ahead of the curve. The Accelya FLX Platform stands as a testament to the evolving nature of airline retailing technology, offering unparalleled scalability and reliability powered by Amazon Web Services (AWS) cloud and cutting-edge technologies.

Empowering Airlines Through NDC Adoption

One of the cornerstones of this partnership lies in Korean Air’s integration of Accelya’s New Distribution Capability (NDC) offering, which serves as a core enabler of airline-retail agency connectivity. With over 50,000 travel agents in its network, including major online travel agents (OTAs) and travel management companies (TMCs), Accelya’s advanced NDC capabilities are poised to revolutionize the way airlines engage with customers and drive ancillary sales.

Personalization and Enhanced Customer Experience

Through the integration of Accelya’s FLX-Merchandizing module, Korean Air aims to deliver highly personalized and relevant offers to its customers across various channels. Leveraging state-of-the-art technologies, this module empowers airlines to fine-tune their offerings and tailor them to the unique preferences of travelers, thereby elevating the overall customer experience to new heights.

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A Vision for the Future

Reflecting on the significance of this partnership, Yoo Tae Jung, Managing Vice President and NDC Platform Director at Korean Air, remarked, “We are delighted to partner with Accelya to enable our modern retail vision and bring powerful innovation to the market for our customers.” This sentiment was echoed by Sam Gilliland, CEO of Accelya, who emphasized the importance of customer-centric technology choices and the role of the FLX platform in empowering airlines to control their retailing journey.

In Conclusion

As the aviation industry continues to evolve in response to changing consumer demands and technological advancements, partnerships like the one between Korean Air and Accelya represent a strategic imperative for airlines looking to thrive in a competitive landscape. By embracing innovation and prioritizing customer-centric solutions, Korean Air is poised to set new standards for excellence in airline retailing.

About Accelya

Accelya is a leading global software provider to the airline industry, powering 200+ airlines with an open, modular software platform that enables innovative airlines to drive growth, delight their customers, and take control of their retailing. For more information, visit www.accelya.com.

About Korean Air

Korean Air is one of the world’s top 20 airlines, serving more than 27 million passengers annually with a modern fleet of 159 aircraft. With its commitment to safety and customer service, Korean Air has been widely recognized for its outstanding performance and innovation. For more information, visit www.koreanair.com.


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