ITG’s Creative Production Services to Support Major US Brands with Efficient Content Marketing Campaigns

3 mins read

Key Takeaways:

  • Inspired Thinking Group (ITG), a technology-led multichannel marketing activation business, has announced plans to expand its presence in the US market through M&A to bolster its creative production and support major brands with high-impact, efficient content marketing campaigns.
  • William Eccleshare has been appointed as Chair for ITG, bringing with him several decades of experience leading high-growth creative companies through M&A drives.
  • The company is backed by leading mid-market investment firm, Bridgepoint, and will use their M&A partners to drive cost and time efficiencies for customers, producing high-impact marketing campaigns across every channel.

London, 30th March – Inspired Thinking Group (ITG), the UK-based technology-led multichannel marketing activation business, has announced its plans to expand its presence in the US market through mergers and acquisitions (M&A). This move comes as ITG, backed by Bridgepoint, seeks to bolster its creative production services to support major US brands with high-impact, efficient content marketing campaigns.

Expansion Plans for the US Market

ITG has already made its mark in the marketing industry, catering to global brands such as L’Oréal, McDonald’s, Johnson & Johnson, Puma, and Haleon. However, the company is looking to expand its reach further through mergers and acquisitions. The expansion plans are part of ITG’s broader M&A strategy to build its global production business through the acquisition of like-minded businesses in the creative production space in the US and Europe.

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William Eccleshare Appointed as Chair

ITG has appointed William Eccleshare as its new Chair, bringing several decades of experience in leading high-growth creative companies through M&A drives. Eccleshare has worked with digital billboard provider Clear Channel Outdoor and has overseen business operations across the US and 27 markets worldwide. He has held senior positions in global ad agencies within Omnicom, WPP, and Interpublic Group and brings extensive knowledge of the US marketplace.

Simon Ward, CEO of Inspired Thinking Group, is excited about the expansion plans for the US market. He believes that the US market is dynamic and exciting, and US brands have a great demand for content. ITG’s bespoke solutions support brands and clients directly, providing cost savings and efficiencies. Ward adds that they are on the lookout for innovative businesses to merge with and acquire, who can provide the next extension of Inspired Thinking Group.

Ken Madsen, Chief Marketing Technologist for Inspired Thinking Group, adds that they have seen continual growth in the Americas for several years, and now is the perfect time to accelerate their offering through acquiring and collaborating with innovative companies in the region. ITG’s world-class creative automation services and technology are helping brands to create more content than ever before without the need for increased headcount or budget. Madsen says that fueled by ITG’s M&A drive, they are here to change that.

Ross Macdonald Appointed as Head of M&A

The company recently appointed Ross Macdonald as Head of M&A, leading in identifying partnerships, new mergers, and acquisitions to fuel ITG’s global growth. ITG’s aim is to drive cost and time efficiencies for customers, producing high-impact marketing campaigns across every channel.

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ITG’s Success Story

Inspired Thinking Group was founded in 2009 by CEO Simon Ward and has since acquired Storyteq BV in June 2021 and Brand Machine Ltd in June 2022. The company is backed by leading mid-market investment firm, Bridgepoint, and has offices across Europe, as well as in New York and Chicago, with a total headcount of over 1,300 people.

ITG is transforming the way global brands do marketing. It serves household name brands like L’Oréal, Haleon (formerly GSK), Jaguar Land Rover, Heineken, and PUMA. The company has two engines: Team ITG, a technology and multichannel marketing activation business, and its disruptive, proprietary technology platform, Storyteq, an integrated marketing service that drives high levels of efficiency and effectiveness for multichannel marketing within global brands.

ITG’s success story is a testament to the company’s ability to innovate and adapt to the ever-changing marketing landscape. With the company’s expansion plans in the US market, ITG is poised to grow even further and provide high-impact, efficient content marketing campaigns to major US brands.

Final Thoughts

ITG’s decision to expand its presence in the US market through mergers and acquisitions is a strategic move that will bolster its creative production services and support major US brands. The appointment of William Eccleshare as Chair and Ross Macdonald as Head of M&A is a clear indication of ITG’s commitment to its expansion plans.

With the backing of Bridgepoint and the expertise of its leadership team, ITG is well-positioned to achieve its goal of driving cost and time efficiencies for customers, producing high-impact marketing campaigns across every channel. As ITG continues to transform the way global brands do marketing, we can expect to see the company’s growth and success story unfold even further in the years to come.

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