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The Growing Money Meltdown: Over Half of Brits Anxious Over Financial Health

The Cost-of-Living Crisis Compels Brits to Drastically Cut Spending and Raises Urgent Questions about Financial Literacy

2 mins read

Key Takeaways:

  • Over half of Brits are stressed about their finances due to the cost-of-living crisis, with a whopping 85% of consumers compelled to reduce their spending.
  • The survey by Lyfeguard highlights that eating out and socializing are the first expenses to be trimmed by more than 50% of Brits.
  • Financial literacy is flagged as a key area of improvement, with 51% of people under 45 acknowledging its role in better financial management.

The Unseen Crisis: Cost-of-Living Takes its Toll

As inflation continues to spiral and living costs rise, an alarming proportion of Brits are finding themselves unable to meet their financial obligations comfortably. The impact of this cost-of-living crisis is being felt across the UK, causing widespread concern and significant changes to spending habits.

According to a recent survey by Lyfeguard, a prominent life management and FinTech platform, over half of Brits are anxious about their financial status. With the crisis biting into their wallets, an astonishing 85% of consumers have been forced to curb their expenditure drastically.

Austerity Hits Home: Luxuries First on the Chopping Block

The survey, conducted by the independent polling agency Censuswide, polled 2000 Brits to explore the key challenges consumers encounter when handling finances and crucial life documents. The findings revealed that leisure activities such as dining out and takeaways were the first to be reduced by over half of the respondents.

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Socializing, an integral part of the UK’s cultural fabric, also took a major blow with 39% of respondents reporting cutting back on spending for outings with friends and family.

The Rising Anxiety: Energy Crisis and Shortages Fuel Fear

The energy crisis and supply shortages, coupled with escalating costs, have resulted in heightened financial stress among the UK population. The report indicates that three out of five women and 62% of individuals aged between 25 and 54, who primarily manage household bills and families, expressed grave concerns about their finances.

A common issue plaguing many Brits is the management of recurring bills and subscriptions, with 31% of people admitting to losing track of these payments. Moreover, over a quarter of respondents (26%) disclosed being rolled onto significantly more expensive out-of-contract rates.

The Need for Better Financial Literacy

As the financial pressure mounts, consumers are expressing an increasing desire for better financial literacy. Over half (51%) of those under 45 admit that greater knowledge about financial management would significantly help them handle their finances. This points to an urgent need for more educational resources in this sector.

Fraser Stewart, Chief Commercial Officer of Lyfeguard, emphasizes this point, stating, “Financial literacy is one of the greatest knowledge areas we can have, but many struggle to know where to start when managing their money.”

He further emphasizes that organizations like Lyfeguard aim to empower individuals to take charge of their finances and steer clear of pitfalls such as recurring payments and unwanted contract renewals.

The Way Forward: Empowerment Through Education

While this financial anxiety is a growing issue, it also presents an opportunity for financial institutions to step in and bridge the knowledge gap. As Stewart points out, these institutions can play a critical role in equipping people with the necessary capabilities to manage crucial financial information.

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By providing accessible platforms and educating consumers on financial topics, these institutions can help people regain control of their finances. Lyfeguard, founded by the father-son duo Gary and Fraser Stewart, is making strides in this space, helping people manage important documents, bills, and life matters.

While the immediate impact of the cost-of-living crisis is troubling, the more significant concern lies in the financial anxiety and illiteracy it has brought to light. It’s a call to action for institutions and individuals alike to prioritize financial education and arm consumers with the necessary tools to navigate this challenging economic landscape.

Despite the current financial turbulence, with the right resources, Brits can turn the tide, secure their financial health, and weather the storm.


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