Double or Nothing: Tesla and Bitcoin Battle for Top Spot in 2023’s Investment Showdown

Finder's 2023 Investment Challenge: A Tale of Unexpected Gains and Surprising Losses in the Financial Arena

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Key Takeaways:

  1. Tesla’s Remarkable Rise: A £1,000 investment in Tesla at the start of 2023 would have more than doubled, reaching £2,114 by December.
  2. Bitcoin Takes the Lead: Surpassing Tesla in October, Bitcoin’s value soared, turning a £1,000 investment into £2,358.
  3. Mixed Fortunes in the Market: While Tesla and Bitcoin thrived, the FTSE 100 and the US dollar witnessed losses in the 2023 Investment Challenge.

Tesla’s Impressive Performance

In Finder’s annual Investment Challenge, Tesla has emerged as a strong contender, boasting an impressive 111% increase in value since the year’s start. Despite facing a drop in third-quarter earnings and subsequent fluctuations, Tesla shares have shown a remarkable growth of 736% since 2020.

Bitcoin’s Surprising Surge

Bitcoin, the ever-volatile cryptocurrency, has made a significant leap in the last month of 2023. Overtaking Tesla in October, Bitcoin’s value has increased by 169% since January, with a £1,000 investment growing to an impressive £2,358 by December.

The FTSE 100 and Dollar’s Downturn

Contrasting the success of Tesla and Bitcoin, the FTSE 100 and the US dollar experienced losses in 2023. The dollar, which won the 2022 Investment Challenge, is now trailing with a decline in value, reflecting the unpredictable nature of financial markets.

Tesla vs. Bitcoin: A Race of Resilience and Innovation

The investment race between Tesla and Bitcoin has been a rollercoaster, showcasing the high-risk, high-reward nature of such investments. Tesla, a leader in electric vehicles and sustainable energy, has demonstrated remarkable resilience, while Bitcoin continues to redefine the boundaries of digital currency.

Investor Insights from Finder’s Expert

George Sweeney, an investing expert at, highlights the importance of a long-term perspective in investments. “The key is to understand whether a drop in price is due to fundamental changes or external factors,” he explains. Sweeney emphasizes that quality investments can yield substantial gains with patience and a long-term approach.

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The 2023 Investment Challenge Methodology

This challenge tracked various investments, including the most popular UK fund, the best savings account at the start of the year, the dollar, the FTSE 100, Tesla shares, Bitcoin, and gold. Each was assessed based on the performance of a hypothetical £1,000 investment made at the beginning of 2023.

About Finder and Its Mission, a leading personal finance website, helps users compare a wide range of products and make informed decisions. Launched in the UK in February 2017, Finder offers unbiased advice and has rapidly grown to be one of the UK’s most trusted comparison sites.

For more detailed insights and to view the full research, visit Finder’s Best Trading App Chart.

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