Revealed: Revolutionary Tech Partnership to Transform Loyalty Programs!

Tech Mahindra and Mobily join forces to revolutionize loyalty programs using advanced AI capabilities.

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Key Takeaways:

  • Tech Mahindra partners with Mobily to revamp loyalty programs, leveraging AI-driven automation.
  • The collaboration aims to enhance customer experiences and boost loyalty through cutting-edge technology.
  • Comviva’s MobiLytix™ Rewards solution to play a pivotal role in reshaping Mobily’s Neqaty loyalty program.

Unveiling a Game-Changing Alliance

In a bold move set to redefine the landscape of loyalty programs, Tech Mahindra has forged a strategic partnership with Mobily, a prominent player in the technology, media, and telecom sector in Saudi Arabia. The partnership is poised to introduce groundbreaking innovations powered by generative AI-driven automation, promising to elevate customer experiences to unprecedented heights.

Pioneering Loyalty Reinvention

Tech Titans Unite for Customer Delight

Tech Mahindra, renowned for its digital transformation prowess, has embarked on a mission to reshape loyalty programs in collaboration with Mobily. By harnessing the formidable capabilities of Comviva’s MobiLytix™ Rewards solution, the alliance seeks to create a paradigm shift in loyalty management strategies.

Revolutionizing Loyalty Dynamics

Ram Ramachandran, SVP & Head – Middle East & Africa at Tech Mahindra, expressed unwavering confidence in the transformative potential of the partnership. He emphasized, “Our collaboration with Mobily holds the promise of setting new benchmarks in loyalty management. By synergizing our expertise, we aim to pioneer unparalleled loyalty programs on a global scale.”

Driving Personalized Experiences

Yousef A. Alsuhaibani, CIO at Mobily, echoed sentiments of anticipation, stating, “As digital innovators in Saudi Arabia, we are committed to positioning Neqaty among the world’s top loyalty programs. Our strategic partnership with Tech Mahindra marks the beginning of a journey towards delivering exceptional, personalized customer experiences.”

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A Glimpse into the Future of Loyalty

AI-Powered Loyalty Transformation

The cornerstone of this groundbreaking alliance lies in Comviva’s MobiLytix™ Rewards solution, which blends cutting-edge AI, gamification, and data-driven insights. This innovative approach promises to unlock the power of data science, enabling the delivery of tailored customer experiences at scale.

Seamless Integration for Enhanced Efficiency

Tech Mahindra’s digital transformation capabilities are poised to seamlessly integrate with Mobily’s ecosystem and third-party platforms. This integration is set to streamline loyalty system operations, ensuring agility and adaptability to evolving customer needs.

Embracing Innovation for Customer Centricity

Manoranjan (Mao) Mohapatra, CEO at Comviva, highlighted the significance of personalized experiences in fostering consumer trust and loyalty. He affirmed, “Our MobiLytix™ Rewards solution is poised to revolutionize loyalty programs by leveraging AI-driven automation to deliver unparalleled customer experiences.”

Charting a Path to Success

As the alliance between Tech Mahindra and Mobily takes shape, the stage is set for a new era of loyalty program excellence. With a steadfast commitment to innovation and customer-centricity, the partnership is poised to redefine the rules of engagement in the loyalty landscape.


About Tech Mahindra: Tech Mahindra is a global leader in digital transformation, offering innovative solutions and services to enable enterprises to rise to new heights in the digital era. With a focus on leveraging next-generation technologies, including AI, blockchain, and cybersecurity, Tech Mahindra is committed to driving end-to-end digital transformation for its global clientele.

About Mobily: Mobily is a leading technology, media, and telecom company in Saudi Arabia, dedicated to delivering cutting-edge services and solutions to individuals, businesses, and carriers. With a strong focus on innovation and customer-centricity, Mobily is at the forefront of digital transformation in the region, pioneering new initiatives to enhance customer experiences.

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About Comviva: Comviva is a global leader in customer experience and data monetization solutions, empowering organizations to unlock the full potential of digital transformation. With its MobiLytix™ Rewards solution, Comviva is revolutionizing loyalty programs by harnessing the power of AI, gamification, and data-driven insights to deliver personalized experiences at scale.


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