Key Takeaways:
- Storyteq’s ActiveDAM recognized as a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems, Q1 2024, transforming traditional asset management into a proactive marketing tool.
- ActiveDAM enables brands like Haleon and Heineken to streamline marketing operations, enhance brand governance, and accelerate content activation across global markets.
- The rise of ActiveDAM marks a shift from passive asset storage to dynamic, omnichannel campaign activation, addressing modern marketing challenges and driving innovation in content delivery.
In a groundbreaking development reshaping the landscape of digital asset management (DAM), Storyteq’s ActiveDAM emerges as a ‘Strong Performer’ in The Forrester Wave™: Digital Asset Management Systems, Q1 2024. Recognized for its proactive approach to asset management and marketing activation, ActiveDAM marks a pivotal shift from traditional DAM systems, revolutionizing content delivery and brand governance for global enterprises.
The ActiveDAM Revolution: Transforming Marketing Operations
Storyteq’s ActiveDAM stands at the forefront of innovation, empowering brands to streamline marketing operations, enhance brand governance, and accelerate content activation across global markets. Through seamless integration with content production workflows and brand guidelines, ActiveDAM enables teams to deliver on-brand content efficiently, as highlighted by James Masters, Head of Content & Media Technology at Haleon.
Meeting Modern Marketing Challenges: A Paradigm Shift in DAM
Traditional static DAMs face numerous challenges in modern marketing, including underused assets, storage limitations, and the need for greater personalization and localization of content. ActiveDAM addresses these challenges head-on, providing brands with the tools and capabilities to drive omnichannel campaign activation and maximize content ROI, as noted by John Kirk, Group Deputy CEO of Inspired Thinking Group.
The ActiveDAM Advantage: Driving Efficiency and Innovation
ActiveDAM leverages advanced technologies like Creative Automation to empower brands to deliver high-quality content to market faster than ever before. By repurposing existing content and automating asset production for multiple channels and markets, ActiveDAM enables brands to stay ahead of the curve and drive innovation in content delivery, as exemplified by its partnership with Inspired Thinking Group.
For more information about Storyteq, visit Storyteq.
-ENDS
About Storyteq Named a Leader in the 2023 Gartner® Magic Quadrant™ for Content Marketing Platforms, Storyteq enables brands to drive efficiency across every aspect of their marketing operations, while its cutting-edge Creative Automation means they can get more high-quality content to market, faster than ever before.
About Inspired Thinking Group Inspired Thinking Group (ITG) is transforming the way brands do marketing with its multichannel, end-to-end services business (Team ITG) and proprietary MarTech platforms (Storyteq and Deployteq). Serving household names like L’Oréal, Haleon, JLR, Heineken, and many more, ITG is committed to driving innovation and efficiency in marketing operations worldwide.
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