Winning for Good: The New Face of Digital Raffles Transforms Gaming While Boosting Philanthropy

he young entrepreneur behind Raffolux gives away over £10M in prizes, raises £600K for charities, and redefines the digital raffling industry.

2 mins read

Key Takeaways:

  • Raffolux, an innovative digital raffle platform, has given away over £10M in prizes and raised over £600K for charity.
  • The platform has formed partnerships with more than 20 leading charities and renowned brands, transforming traditional raffles into an exciting digital experience.
  • Raffolux is poised for expansion and looks forward to making more winners and supporting more charities in the future.

Raffolux: Revolutionizing Raffles, Benefitting Charities

Raffolux is celebrating an impressive milestone this month: over £10 million worth of prizes awarded and more than £600,000 raised for charity. The platform’s success represents a win-win scenario for both participants and worthy causes.

Founded by 27-year-old entrepreneur, Gerry Lianos, Raffolux is revolutionizing the digital raffling industry. Lianos, who left a promising legal career to start Raffolux in 2019, saw an opportunity to innovate the traditional raffle, making it an engaging online experience while supporting a variety of charitable causes.

Modern Philanthropy Meets Digital Entertainment

Lianos’ vision extends beyond simply raising funds. He wanted to create a system where donors have a direct say in where their money goes. To this end, Raffolux has established partnerships with esteemed charities such as the Alzheimer’s Society, Great Ormond Street Hospital Children’s Charity, and Mental Health UK, among others.

“Ever since I was young, giving back to good causes has always been a passion of mine,” Lianos shares. “The desire to help others has remained constant throughout my life.”

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Lianos combined his charitable spirit with the thrill of winning fantastic prizes to create Raffolux. Today, it is the UK’s first purpose-built digital raffling platform with a distinct charitable mission.

A Winning Combination: Notable Brands and Incredible Prizes

Raffolux has successfully partnered with over 20 UK charities and renowned brands like Virgin Experiences, John Lewis, and Dyson. The platform currently hosts several exciting raffles, including a chance to win a luxurious 2020 Range Rover Evoque, accompanied by a prize bundle worth over £5,000, featuring a TV, home gadgets, and Gucci bags—all for just 99p per ticket.

Looking Ahead: Expansion and More Exciting Wins

Raffolux envisions a future where it becomes a mainstream digital experience that brings joy to people across the UK and beyond. With plans to increase brand awareness and enter new markets, Raffolux is poised to create even more winners while continuously supporting charitable causes.

About Gerry Lianos

Gerry Lianos, Co-founder and CEO of Raffolux, was inspired from a young age to give back and raise significant funds for charity. He juggled volunteering and chairing his local Youth Council with his academic pursuits. Before co-founding Raffolux, he held roles in various international law firms in the UK, Dubai, and India.

Lianos aims to disrupt the traditional lottery model by offering a raffle-only platform and allowing individuals to win prizes outside of cash. He leads business operations, market development, and the shaping of Raffolux’s vision, establishing it as a leading mass-market online raffling platform.

He holds a BSc Hons degree in Economics from The University of Warwick and a Graduate Diploma in Law from The University of Law.

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