Unveiled: The London Nightlife Revolution – How One App Transformed the Bar Scene

el Tab: Revolutionizing London's Bar Culture, One Drink at a Time

2 mins read
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Key Takeaways:

  • el Tab, a London nightlife app, injects over £1.5 million into local bars and pubs since its launch.
  • Subscribers enjoy up to four free drinks nightly at participating venues, driving footfall and revenue.
  • The app’s innovative model combines technology and traditional hospitality to redefine the nightlife experience.

Since its inception in October 2021, el Tab, a groundbreaking London nightlife app, has reshaped the city’s bar scene, injecting vitality and revenue into local establishments. Founder Oliver Carew’s vision to support the hospitality industry while offering subscribers unparalleled experiences has proven to be a game-changer for both patrons and businesses alike.

Driving Revenue: The Impact of el Tab

el Tab’s innovative approach to nightlife has significantly impacted London’s hospitality industry, contributing over £1.5 million in revenue to local bars and pubs. By partnering with major drinks companies and offering subscribers nightly free drinks, el Tab has become a beacon of support for the struggling sector post-pandemic.

Oliver Carew, Founder of el Tab, emphasizes the app’s dual purpose, stating, “el Tab is the perfect mix of technology and traditional hospitality, enabling us to support London bars and at the same time deliver free drinks to our subscribers – it is a win-win for everyone.”

Exploring London’s Vibrant Bar Scene

el Tab’s concept is simple yet revolutionary: subscribers receive nightly free drinks at participating venues, encouraging exploration and discovery across London’s diverse bar landscape. With a curated selection of over 300 bars in central zones 1 and 2, el Tab ensures there’s something for every taste and preference.

Simone Crepaldi, Operations Manager at Callooh Callay, attests to the app’s impact, stating, “We’ve worked with el Tab for over a year now. It’s a really smart, simple way to drive footfall and introduce the venues to a new, engaged audience.”

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Affordable Luxury: The Value of Membership

Membership to el Tab starts at just £19.99 per month, offering subscribers up to four free drinks nightly, potentially saving them up to £2,000 annually. With additional membership tiers and branded cocktail menus, el Tab provides a unique and immersive nightlife experience while offering direct marketing opportunities for partner brands.

Oliver Carew explains, “Our aim is to get everyone exploring our great capital city’s nightlife, one free drink at a time.”

Conclusion: Embracing Innovation in London’s Nightlife

As London’s nightlife undergoes a transformative shift, el Tab emerges as a pioneer in redefining the bar experience. By bridging technology and tradition, the app not only supports local businesses but also fosters a vibrant culture of exploration and enjoyment for subscribers.

For more information, visit www.eltab.co.uk.

About el Tab: el Tab is a pioneering London nightlife app that transforms how its members explore the city’s bar scene. It offers monthly subscribers up to four free drinks every night of the week at a selection of venues across the city, aiming to save them up to £2,000 a year as well as introduce them to new venues in the Capital. Founded by Oliver Carew in 2021, the app has helped to boost local venues with over £1.5M in contributions, driving both foot traffic and sales, reflecting its commitment to support London venues following the pandemic. For more information, visit https://www.eltab.co.uk.


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