- Sumsub, the global verification platform, unveils advanced deepfake detection technology as a part of its comprehensive anti-fraud solution.
- The number of detected deepfakes in Q1 2023 surpassed the total count for the entire 2022 by 10%, emphasizing the escalating identity fraud threat.
- Data reveals Spain, Great Britain, and the U.S. as the leading sources of deepfake fraud, with the proportions rapidly increasing across the globe.
Challenging Deepfakes: Sumsub’s Novel Approach
As the threats associated with identity fraud amplify, Sumsub, a global verification platform offering comprehensive KYC, KYB, transaction monitoring, and AML solutions, today announced the launch of its advanced deepfake detection technology. This innovation is integrated into Sumsub’s liveness and deepfake detection solution to counteract the increasing prevalence of deepfakes.
The Q1 2023 report from Sumsub has signaled a growing menace, with detected deepfakes exceeding the total for 2022 by 10%. In response, Sumsub has introduced major updates to its in-house liveness solution, a facial biometrics tool crucial to the KYC process. The enhanced deepfake detection technology is designed to leverage the latest AI advancements to ensure thorough verification, minimizing the risk of fraud.
An Evolving Fraud Landscape: The Rise of Deepfakes
Vyacheslav Zholudev, co-founder and CTO of Sumsub, expressed the company’s mission to stay ahead of the evolving fraud trends. “We noticed the emerging deepfake trend long ago and started building solutions to fight this rapidly evolving type of fraud,” Zholudev commented. “We continuously develop innovative fraud detection solutions to combat advancing malicious technologies and prevent potentially high damage to digital platforms, people, and communities.”
Sumsub’s proprietary liveness technology quickly detects spoofing attempts while validating genuine users within seconds. The technology generates a 3D FaceMap, continually referenced for authorizing all future actions, thereby ensuring the physical presence of users.
Data from Sumsub indicates a steady increase in deepfake-driven identity fraud. In 2022, the most significant contributors to deepfake fraud were Spain, Great Britain, and the U.S. However, the proportions of deepfakes among all fraud types have surged dramatically in several countries from 2022 to Q1 2023.
Sumsub’s commitment to combating fraud extends beyond deepfakes. Pavel Goldman-Kalaydin, Head of AI/ML at Sumsub, anticipates a swift progression in AI technologies and AI-driven fraud, with the spread of synthetic fraud becoming a significant concern. “As AI advances, more tools become available to fraudsters, and Sumsub is here to fight all kinds of synthetic fraud. Our team is working on a solution to detect a large scope of AI-generated fraud beyond deepfakes,” he said.
Sumsub is a full-cycle verification platform securing the entire user journey. Offering customizable KYC, KYB, transaction monitoring, and fraud prevention solutions, Sumsub enables businesses to streamline their verification process, expand their customer base worldwide, meet compliance requirements, reduce costs, and safeguard their operations.
With over 2,000 clients across various industries including fintech, crypto, transportation, trading, e-commerce, and gaming, Sumsub continues to pioneer advanced solutions to keep up with the rapidly changing landscape of fraud and digital security.
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