Sneaker Showdown: Revealing the Most Popular Kicks of 2023!

Vans Old Skool to Air Jordan 1: Ranks Top Sneakers Based on Global Appeal and Instagram Hashtags

1 min read

Key Takeaways:

  • Vans Old Skool Dominates: With a popularity score of 8.1/10, Vans Old Skool tops the list of most popular sneakers.
  • Affordable and Iconic: Converse All Stars emerge as the top pick for affordability, priced at £60.
  • Nike’s Massive Online Presence: Nike Air Force 1s boast the highest global monthly searches at 2.4 million.

The Sneaker Phenomenon in 2023

Sneakers have transcended their athletic origins to become global cultural icons, symbols of style, identity, and part of a booming market estimated to be worth over £300 billion in 2023. With this backdrop, experts at conducted an extensive study to determine the most popular sneakers of all time.

Methodology Behind the Ranking

  1. The study began by creating a seed list of popular sneakers from notable sources like GQ Magazine, Fashion Beans, Esquire, and Vogue.
  2. Global monthly search volumes for each sneaker were gathered using Ahrefs.
  3. Instagram hashtags for each sneaker were recorded.
  4. Retail prices were determined from official sites like
  5. A final score out of 10 was calculated, ranking the sneakers from most to least popular.
  6. Data was collected on the 22nd of January.

Vans Old Skool: The Ultimate Sneaker Champion

With a score of 8.1/10, Vans Old Skool sneakers are crowned the most popular sneakers globally. They gained immense popularity, evidenced by 2,659,403 Instagram hashtags and 435,000 global monthly searches. Priced at £65, Vans Old Skool sneakers offer affordability and style.

Adidas Superstars: A Legacy of Style

Adidas Superstars ranked second with a score of 7.8/10. These sneakers have a rich history spanning over 50 years and continue to be a favorite, thanks to endorsements by celebrities like Kylie Jenner and Gigi Hadid. With 560,000 Instagram hashtags and 2,955,076 global monthly searches, Adidas Superstars are priced affordably at £90.

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Converse All Stars: Timeless and Budget-Friendly

Converse All Stars secured the third spot with a score of 7.6/10. Known for their classic design and enduring appeal, these sneakers have garnered 1,542,893 Instagram hashtags and 282,000 global monthly searches. As the most budget-friendly option in the study, priced at just £60, they offer timeless style without breaking the bank.

Nike Air Force 1s: The Online Sensation

In fourth place, Nike Air Force 1s scored 7.4/10, standing out with the highest global monthly searches at 2.4 million. These iconic sneakers continue to capture the imagination of sneaker enthusiasts worldwide.

Other Notable Sneakers in the Top 10

  • Adidas Sambas ranked fifth with a score of 7/10 and a recent surge in search interest.
  • The rest of the top 10 included popular models like Nike Dunk, Adidas Stan Smith, Air Jordan 1, Puma Suede, and New Balance 574.

The Influence of Sneaker Culture

This study highlights the significant influence of sneaker culture in shaping fashion trends and consumer preferences. Sneakers like Vans Old Skool, Adidas Superstars, and Converse All Stars not only reflect style choices but also represent cultural and social identities.


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