SKIMS -The Next Generation of Underwear

Introducing SKIMS, the solutions-oriented brand enhancing women's body shape.

2 mins read

When it comes to lingerie and loungewear, women want products that are comfortable, stylish, and provide the right level of support. However, it can be challenging to find undergarments that fit well and flatter different body types. SKIMS is a solutions-oriented brand that is revolutionizing the undergarment industry with its next-generation line of underwear, loungewear, and shapewear.

Founded by Jens Grede and Kimberly Kardashian West in 2019, SKIMS is based in Little Rock, Arkansas, United States. The company offers a diverse range of products that cater to different body shapes, sizes, and skin tones. SKIMS understands that women come in all shapes and sizes, and their products are designed to enhance women’s natural curves while providing the support and comfort they need.

In this company showcase, we will dive into what makes SKIMS unique and how they are changing the undergarment game for women everywhere.

A Focus on Inclusivity

SKIMS prides itself on inclusivity and offers products for all women, regardless of their body type or skin color. The company offers over nine different shades of nude, so customers can find the perfect match for their skin tone. They also offer a wide range of sizes, including plus sizes, ensuring that every woman can find the perfect fit.

The SKIMS product line features a variety of shapewear, underwear, and loungewear, with styles designed to provide support, enhance curves, and create a smooth silhouette. From high-waisted briefs to bodysuits, the brand offers a wide range of products that cater to different needs and preferences.

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Sustainability and Ethical Practices

SKIMS is also committed to sustainable and ethical practices. The company uses eco-friendly materials, such as recycled nylon, to create their products. They also prioritize ethical manufacturing practices, ensuring that workers are treated fairly and paid a living wage.

In addition, SKIMS partners with organizations that support social justice causes. For example, in 2020, the brand donated $1 million to COVID-19 relief efforts and has partnered with organizations such as the NAACP and the Bail Project.

Customer Experience

SKIMS is dedicated to providing a seamless shopping experience for its customers. The brand’s website features a sizing chart and a product guide, making it easy for customers to find the perfect product for their body type and preferences. They also offer free shipping and returns, so customers can shop with confidence.

The brand has a strong presence on social media, with over 3.5 million followers on Instagram. They use social media to showcase their products and engage with their customers. SKIMS also collaborates with influencers, such as Kylie Jenner and Khloe Kardashian, to promote their brand and products.


SKIMS is a brand that understands the diverse needs of women and is committed to creating undergarments that provide comfort, support, and style. Their products are designed to enhance women’s natural curves while providing the right level of coverage and support. With their focus on inclusivity, sustainability, and ethical practices, SKIMS is leading the way in the undergarment industry.





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