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From Bedroom to Boardroom: An Unprecedented Journey of Success in the Beauty Business

How one female entrepreneur's innovative approach to communication strategies is revolutionizing the beauty and wellness industry

2 mins read

Key Takeaways:

  • Sophie Attwood, an award-winning communications expert and founder of SA Communications, makes the Management Today 35 Under 35 list for 2023.
  • SA Communications, launched in 2017, saw profits increase by 400% in the past two years despite the global pandemic and recession.
  • Attwood’s upcoming book, ‘Beautiful PR’, promises to provide insider insights into her successful communications and PR strategies.

A Remarkable Recognition

The latest iteration of Management Today’s 35 Under 35 list features some of the most remarkable women under the age of 35 in senior leadership positions across a wide array of industries. From investing and climate technology to wellness, beauty, and healthcare advertising, the women on this prestigious list have achieved extraordinary feats in surprisingly short timeframes. This year, Sophie Attwood, founder of the globally recognized communications agency SA Communications, has been recognized as one of these exceptional women.

Building A Global Communications Empire

Sophie Attwood is a mum of one, an award-winning global communications expert, and the founder of SA Communications. Established in 2017, her agency has carved out a niche within the beauty, wellness, and health sectors. Today, SA Communications has garnered a solid reputation for developing creative strategies that enable clients to elevate their communication strategies to unprecedented heights.

Within the agency, Attwood has created a carefully curated portfolio of outstanding brands, representing the trailblazers within their respective industries. The agency has seen exceptional growth, with profits soaring by 400% in the past two years, a feat made all the more remarkable given the context of a global pandemic and recession. With a team of fifteen working across the UK, US, and UAE, SA Communications continues to expand its footprint in the global market.

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The Secret Sauce of Success: Vision and Work Ethic

Attwood attributes her success to a combination of big dreams, hard work, and a dedicated team that shares her vision. “I really am delighted to have received this accolade. It’s not often that you step back to see how far you’ve come,” she says, reflecting on her journey to building a flourishing business in the face of adversity. “I’d like to extend a huge thank you to my team for trusting my vision and joining me on this journey and the many people that listen to my big plans and champion me. Dream big and work hard, ladies. It’s all within reach.”

Elevating Brand Narratives

Sophie is a leading authority within the media on all things media relations and PR, making her a highly sought-after strategist for many brands. With clients like St Tropez Tan, Marc Jacobs, and Colgate under her belt, she succeeds in gaining first-class coverage and builds communication strategies that provide more than short-term PR wins.

However, her success extends beyond numbers and figures. At the core of her work lies a strong commitment to ethics and integrity. This commitment enables her to be a positive influence in a sector often scrutinized negatively, advocating industry guidelines and ethical PR strategies that tell stories that resonate with their intended audience.

Looking Ahead: Beautiful PR and More

Looking to share her wealth of knowledge and experience with others, Attwood recently secured a publishing deal for her book, ‘Beautiful PR,’ which is set to launch in November 2023. The book will provide insights into her successful PR strategies and ethical approach to business.

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As her name becomes increasingly synonymous with honest and ethical PR, Attwood and SA Communications are looking to expand their team. The agency is currently hiring for two new positions at its offices in Nantwich, Cheshire, showcasing the continued growth of this global communications powerhouse.

From bedroom to boardroom, Sophie Attwood’s journey is a testament to the power of dreaming big and working hard. As she continues to reshape the beauty and wellness industry through innovative communication strategies, her story stands as a beacon of inspiration for aspiring entrepreneurs everywhere.


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