Key Takeaways:
- Team ITG, a technology-led marketing activation business, has appointed Natalie Somerville as the Global Managing Partner to spearhead the company’s international expansion.
- Somerville brings extensive experience from working with major retailers, including Tesco, B&Q, and Camelot.
- The appointment follows the recent addition of industry veteran William Eccleshare to the board and a focused M&A drive in the US market.
Team ITG, a leading technology-driven multichannel marketing activation business, has announced the appointment of Natalie Somerville as the Global Managing Partner. This strategic move aims to drive the company’s international expansion through the establishment of global partnerships and the development of major campaigns in diverse markets.
Somerville’s Vast Experience in Major Retailers
Natalie Somerville brings decades of experience working with major retailers and brands to her new role. Prior to joining Team ITG, she held senior marketing and consulting positions at Tesco, Camelot, B&Q, Sainsbury’s, and Asda. During her tenure, Somerville successfully led campaign strategies and formed strategic partnerships. Her expertise and deep understanding of the retail landscape make her a valuable asset in driving Team ITG’s global growth.
International Expansion and Partnership Development
As the Global Managing Partner, Natalie Somerville will be responsible for overseeing the expansion of Team ITG’s operations overseas. This includes establishing strategic partnerships, executing major campaigns, and delivering the company’s innovative services to global markets. Somerville’s appointment aligns with Team ITG’s commitment to enhancing its international presence and catering to the needs of its expanding client base.
Continued Growth Efforts and Key Brands
The appointment of Natalie Somerville follows the recent addition of industry veteran William Eccleshare to the board of Team ITG. Eccleshare’s vast experience and industry insights will contribute to the company’s strategic decision-making and growth initiatives. Furthermore, Team ITG has embarked on a dedicated M&A drive in the US market to support key brands, including Haleon, Johnson & Johnson, McDonald’s, Puma, Claire’s, and L’Oréal.
Natalie Somerville’s Vision for Global Expansion
Expressing her excitement about her new role, Natalie Somerville stated, “I am excited to take on this new role as Global Managing Partner at Team ITG, working with our unique model of technology and creative services that we have built over many years.” She further emphasized the company’s culture of innovation and exceptional talent, which distinguishes Team ITG in the market. Somerville is determined to drive the global expansion strategy forward by forming strategic partnerships with key players, an essential aspect of business growth in the competitive marketing industry.
Simon Ward’s Enthusiasm for Global Presence
Simon Ward, CEO for Inspired Thinking Group, expressed his delight in Natalie Somerville’s appointment as the Global Managing Partner. Inspired Thinking Group, the parent company of Team ITG, continually seeks opportunities to expand its global presence. Ward highlighted Somerville’s extensive experience within Team ITG and her successful management of marketing campaigns and partnerships with renowned brands. He emphasized that this appointment would strengthen the company’s growth efforts as it targets new markets, partners, and acquisitions worldwide. Ward also mentioned that Team ITG already boasts a well-established global customer base and looks forward to expanding the reach of its technology and services under Somerville’s leadership.
Team ITG: Transforming Global Brands’ Marketing
Team ITG serves as the creative consultancy engine of Inspired Thinking Group, a company founded in 2009 by CEO Simon Ward. With over 1,300 employees across various offices in Europe and the US, Inspired Thinking Group is revolutionizing the way global brands approach marketing. The company’s innovative solutions cater to household name brands such as L’Oréal, Haleon (formerly GSK), Jaguar Land Rover, Heineken, and PUMA.
Team ITG: A Technology and Multichannel Marketing Activation Business
Team ITG serves as one of the engines driving Inspired Thinking Group’s success. Founded in 2009, the company has established itself as a technology-led multichannel marketing activation business. With a workforce of over 1,300 professionals and offices across Europe, New York, and Chicago, Team ITG combines cutting-edge technology with creative expertise to deliver impactful marketing campaigns and activations.
The Disruptive Power of Storyteq
At the core of Team ITG’s operations is Storyteq, its proprietary technology platform. Storyteq is an integrated marketing service that enables multichannel marketing within global brands, driving exceptional efficiency and effectiveness. By leveraging advanced automation and data-driven insights, Storyteq empowers brands to optimize their marketing efforts, enhance customer engagement, and achieve measurable results.
Expanding Global Footprint and Strategic Partnerships
With Natalie Somerville now leading the charge as Global Managing Partner, Team ITG aims to strengthen its global footprint and establish strategic partnerships with key players in the industry. By expanding its reach and collaboration, the company can tap into new markets, leverage diverse expertise, and provide enhanced services to its clients worldwide.
Driving Innovation and Creativity
Team ITG’s success lies in its culture of innovation and creativity. The company encourages a dynamic and collaborative work environment that fosters the development of groundbreaking solutions. By combining technology-driven strategies with imaginative thinking, Team ITG continues to push boundaries and deliver exceptional marketing campaigns that captivate audiences and generate tangible business outcomes.
Customer-Centric Approach and Global Customer Base
One of Team ITG’s key strengths is its customer-centric approach. The company strives to understand its clients’ unique needs, challenges, and goals, tailoring its solutions to deliver maximum value. With a well-established global customer base, Team ITG has a proven track record of building long-term partnerships and achieving remarkable results across diverse industries.
Strategic M&A Drive in the US Market
In addition to its focus on international expansion and strategic partnerships, Team ITG has embarked on a dedicated merger and acquisition (M&A) drive in the US market. This initiative aims to support key brands and further strengthen the company’s presence in one of the world’s largest markets. By identifying synergistic opportunities and integrating complementary capabilities, Team ITG enhances its service offerings and solidifies its position as a leader in the marketing activation space.
Conclusion: Empowering Global Brands for Success
The appointment of Natalie Somerville as the Global Managing Partner marks a significant milestone in Team ITG’s journey of international expansion. With her extensive experience and industry expertise, Somerville is well-equipped to drive the company’s growth, forge strategic partnerships, and deliver exceptional marketing activations across global markets. Combined with the recent addition of industry veteran William Eccleshare to the board and the focused M&A drive in the US market, Team ITG is poised for continued success and innovation.
As Team ITG expands its global footprint, the company remains committed to its core principles of technology-led solutions, creative excellence, and customer-centricity. By transforming the way global brands approach marketing, Team ITG empowers its clients to connect with their target audiences, achieve business objectives, and thrive in an ever-evolving digital landscape. With Natalie Somerville at the helm, Team ITG is set to make a significant impact on the global marketing industry, driving success and growth for its clients and partners alike.
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