Company Showcase Careem: Revolutionizing Transportation in Dubai

Connecting Passengers with Local Drivers for Affordable Transportation

1 min read

In the bustling city of Dubai, finding convenient and affordable transportation can be a challenge. But one company is changing that game with their innovative app. Careem is not just a ride-hailing service, it’s a technology platform that has revolutionized the way people travel in Dubai.

The Birth of a Tech Giant

Careem was founded in 2012 by three passionate entrepreneurs—Abdulla Elyas, Magnus Olsson, and Mudassir Sheika—with a vision to create a seamless transportation platform for the people of Dubai. The trio started by recruiting drivers from their personal networks and quickly built a loyal customer base that appreciated their commitment to safety, quality, and convenience. Today, Careem operates in over 100 cities across 14 countries in the Middle East, North Africa, Turkey, and Pakistan, with millions of customers using their platform.

How the Careem App Works

Careem’s app was designed to be easy to use, even for those who are not tech-savvy. Customers simply download the app and sign up for an account, select their pickup location and destination, and then tap “book”. The app then matches them with a nearby driver who will pick them up in minutes. Customers can track their ride in real-time and can pay with a credit card or cash once they reach their destination. Careem also offers a range of vehicle options, from economy to business class, so customers can choose the ride that best suits their needs.

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Building a Culture of Trust and Safety

One of the key reasons why Careem has been so successful is their commitment to building a culture of trust and safety. All drivers who join the platform must undergo a strict vetting process, which includes a background check, car inspection, and a one-on-one interview. Drivers also receive ongoing training, including defensive driving techniques, customer service skills, and how to handle emergency situations. Careem has also built several safety features into their app, such as an SOS button that customers can press if they ever feel unsafe during a ride.

Careem has not only transformed transportation in Dubai but has also had a positive impact on the region’s economy. The company has created thousands of jobs for drivers, and has also helped to reduce traffic congestion and carbon emissions by encouraging the use of carpooling.


Careem is a true success story and a shining example of how technology can be used to improve people’s lives. By putting their customers first, creating a culture of trust and safety, and leveraging the power of the sharing economy, Careem has become a major player in the transportation industry in the Middle East and beyond.


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