Breaking News: Banking Veteran Takes Helm of Revolutionary Payment Platform—What’s Next for the Industry?

Unveiling the Future of Payments: Viva.com's Strategic Move in France

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Key Takeaways:

  • Viva.com, Europe’s cutting-edge technology bank, appoints Jean-Brice Picardi as General Manager for the French market, ushering in a new era of innovation and growth.
  • With nearly two decades of banking experience, Picardi’s appointment signals Viva.com’s commitment to revolutionize the payments landscape across Europe.
  • Jean-Brice Picardi’s strategic leadership aims to leverage Viva.com’s pioneering payment technology to drive exceptional value and accelerate growth in the dynamic French market.

In a groundbreaking development reshaping the landscape of digital banking and payment solutions, Viva.com, Europe’s premier technology bank, announces the appointment of Jean-Brice Picardi as its new General Manager for the French market. With an extensive background in commercial banking and payment industries, Picardi’s appointment underscores Viva.com’s commitment to innovation and expansion in one of Europe’s key markets.

Charting New Waters: Jean-Brice Picardi’s Appointment

Jean-Brice Picardi, a seasoned veteran in the banking sector with nearly two decades of experience, assumes the role of General Manager for Viva.com in France. Bringing unparalleled expertise from his tenure at Floa, a leading “Buy Now, Pay Later” subsidiary of BNP Paribas, Picardi’s appointment marks a pivotal moment in Viva.com’s journey towards redefining the payments ecosystem.

Quoting Dimitris Papaioannou, Regional Vice President at Viva.com: “Jean-Brice is uniquely well-equipped to guide our operations and accelerate growth in France.”

A Trailblazer in Banking: Jean-Brice Picardi’s Journey

Jean-Brice Picardi’s illustrious career in commercial banking and payment industries traces back to his tenure at the “Inspection Générale” of BNP Paribas in 2007. Over the years, Picardi has spearheaded various sales teams and commercialized a diverse array of banking products, demonstrating a steadfast commitment to innovation and excellence. His role at Floa, where he successfully expanded the franchise internationally, underscores his strategic prowess and vision for growth.

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Reflecting on his new role, Jean-Brice Picardi states: “Viva.com’s commitment to innovation and its impressive in-house payment technology is exciting to me, and I am eager to expand our operations and continue delivering exceptional value to our clients.”

Driving Innovation: Viva.com’s Vision for the Future

Viva.com’s innovative platform, powered by Tap on Any Device technology, represents a paradigm shift in the payments landscape. With over 38 payment methods and a relentless focus on customer experience, Viva.com is poised to redefine the way businesses accept payments across Europe and beyond. Jean-Brice Picardi’s strategic leadership will play a pivotal role in steering Viva.com towards sustained growth and market leadership in France.


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