BigBasket: The Online Supermarket That Makes Life Easy

2 mins read

Looking for a smart, quick, and efficient online grocery shopping and supermarket that delivers to your doorstep? BigBasket is the answer! Founded in 2011, BigBasket is among the pioneers in online grocery retail in India. With a vast range of products catering to personal and household needs, BigBasket has become a household name for discerning shoppers. The company’s business model ensures that life is as leisurely as possible for customers, with everything delivered right to their doorstep.

Company Showcase: BigBasket

In this company showcase, we take a closer look at the online grocery shopping and supermarket, BigBasket. We explore the company’s history, business model, customer experience, and future prospects.

A Brief History of BigBasket

BigBasket was founded in Bangalore, Karnataka, India, in 2011, by Hari Menon, Vipul Parekh, Abhinay Choudhari, V.S. Sudhakar, and V.S. Ramesh. The founders started the company to solve the problem of the time-consuming and tedious task of grocery shopping. In the early days, BigBasket faced several challenges, including the lack of trust in online shopping, low internet penetration, and logistics hurdles. However, the company persevered and overcame these obstacles to become one of India’s most successful grocery delivery companies.

The BigBasket Business Model

BigBasket’s business model is straightforward: customers can browse through the company’s vast selection of products on the website or app, place an order, and have it delivered to their doorstep at their chosen time slot. The company has established a robust supply chain, sourcing products from local farmers and vendors and utilizing technology to optimize its logistics.

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Customers can choose from a range of payment options, including cash on delivery, credit/debit cards, and online wallets. The company also offers several value-added services, such as express delivery, subscription services, and convenient payment options.

Customer Experience at BigBasket

BigBasket’s mission is to make life easier for its customers, and the company goes above and beyond to ensure a seamless and satisfying customer experience. The website and app are user-friendly, and the company offers 24/7 customer support through multiple channels, including phone, email, and social media.

In addition, BigBasket takes the safety and quality of its products seriously. The company handpicks each product and puts it through rigorous safety packaging processes. Customers can also benefit from the company’s knowledge base, which provides useful tips on food storage, cooking, and more.

Future Prospects

The online grocery market in India is growing at an impressive rate, and BigBasket is well-positioned to capitalize on this trend. The company is expanding rapidly, with plans to enter new markets both inside and outside India. In addition, BigBasket is investing heavily in new technologies, such as artificial intelligence and machine learning, to further enhance its logistics and customer experience.

Summary

BigBasket is an online grocery shopping and supermarket service that delivers personal and household needs right to customers’ doorstep. The startup’s mission is to be smart, quick, and efficient, making life as leisurely as possible for their customers. The company has a vast range of products and a robust supply chain, ensuring high-quality products, and speedy delivery. BigBasket has proven to be successful despite several challenges faced in the early days. With a mission to make life as easy as possible, BigBasket is excellent for those who want to avoid the time-consuming and tedious tasks of grocery shopping.

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Website: http://bigbasket.com

Twitter: http://twitter.com/Bigbasket_com

Facebook: https://www.facebook.com/Bigbasketcom

LinkedIn: https://in.linkedin.com/company/bigbasket-com


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