The Power of Ethical Shopping: Social Supermarket Drives £2.5 Million Impact and Sparks a Ripple of Change in the UK

Social Supermarket's 2022 Impact Report showcases its role in driving positive change through ethical shopping and supporting social enterprise brands in the UK.

2 mins read

Key Takeaways:

  • Social Supermarket unveils its 2022 Impact Report, showcasing the significant strides made in environmental sustainability, economic empowerment, and philanthropy.
  • Over 200 social enterprise retail brands, majority led by female founders, are part of Social Supermarket’s platform.
  • The report highlights achievements such as preventing food waste, enabling clean drinking water production, creating employment opportunities, and facilitating charitable donations.

Creating a Ripple of Change: Social Supermarket’s Impact Report

In a world where conscious consumerism is gaining momentum, Social Supermarket emerges as a trailblazer in driving societal impact through ethical shopping. As the UK’s largest platform for social enterprise retail brands, Social Supermarket has unveiled its highly anticipated 2022 Impact Report, aptly titled “Creating Ripples of Change.” This comprehensive report reveals the remarkable progress made by Social Supermarket and its partner brands in the realms of environmental sustainability, economic empowerment, and philanthropic initiatives over the past year.

Simplifying Ethical and Sustainable Purchasing

Social Supermarket, a certified B Corp, has positioned itself as a catalyst for organizations prioritizing social impact over profit. With a network of over 200 social enterprise retail brands, more than half of which are led by female founders, Social Supermarket has become the go-to platform for businesses and consumers seeking to make a positive difference. The company’s central mission revolves around simplifying ethical and sustainable purchasing, a mission that has become increasingly relevant as consumer demand for socially conscious products continues to grow.

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Driving Meaningful Change

Since its establishment in 2018, Social Supermarket has made profound inroads towards its mission of driving societal change. The 2022 Impact Report highlights several key achievements and their impact on various aspects of society:

1. Tackling Food Waste: Social Supermarket’s efforts have resulted in the prevention of 8,751 kg of food waste in 2022, representing a significant 47% increase from the previous year. By partnering with brands committed to reducing waste and promoting sustainability, Social Supermarket has played a crucial role in minimizing the environmental footprint of the retail industry.

2. Clean Drinking Water for All: Through collaborations with brand partners such as Elvis & Kresse, Ocean Bottle, and Flawsome Drinks, Social Supermarket has enabled the production of 73,290 liters of clean drinking water. These initiatives have a far-reaching impact, addressing the pressing issue of water scarcity and promoting access to safe drinking water.

3. Empowering Marginalized Communities: Social Supermarket’s partnerships with brands like Luminary and The Glasshouse have resulted in the creation of 1,599 hours of employment for marginalized communities. This represents a remarkable 82% increase from 2021, emphasizing the platform’s commitment to economic empowerment and social inclusion.

4. Facilitating Charitable Donations: Collaborations with BrightKidz, Sea Change, and Leiho have facilitated over £20,000 in charitable donations. These partnerships have provided critical support to organizations dedicated to making a positive impact in areas such as education, environmental conservation, and social well-being.

Unwavering Commitment to Corporate Social Responsibility

The 2022 Impact Report delves deep into the composition of Social Supermarket’s social enterprise brands, providing insights into gender, ethnicity, and geographical distribution. It also showcases an in-depth evaluation of the platform’s supply chain practices and highlights its commendable B Corp score of 106.4. This score underscores Social Supermarket’s unwavering dedication to corporate social responsibility and sustainable business practices.

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Testimonials: Empowering Voices of Social Enterprise Brands

The impact of Social Supermarket’s initiatives is best reflected in the words of the social enterprise brands it supports. Alice Williams, Founder and CEO of Luminary Bakery, emphasizes how Social Supermarket has increased their visibility and enabled them to create employment opportunities for women. Joey Li, CEO and Co-founder of Leiho, highlights the role of Social Supermarket in contributing to their Christmas Sock Crackers employment project and their excitement for continued growth. Kali Hamerton-Stove, Co-founder and Project Director of The Glasshouse, credits the partnership with Social Supermarket for enabling their social enterprise to scale up and improve efficiency.

Paving the Way for Lasting Societal Change

Social Supermarket remains resolute in its pursuit of creating a meaningful impact. The 2022 Impact Report serves as a testament to the platform’s unwavering dedication to effecting transformational change through conscious consumerism. By uniting businesses and consumers in their commitment to ethical shopping, Social Supermarket continues to create ripples of change that resonate far beyond the realm of retail.

As consumer demand for socially responsible products continues to rise, Social Supermarket stands at the forefront, driving a new era of purpose-driven commerce in the UK.

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