The Power of Place: How This Mega Merger is Set to Redefine European Business Strategies

Strategic Acquisition Creates a Location Intelligence Titan, Promising to Transform Business Landscapes Across Europe

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Key Takeaways:

  • Mytraffic acquires Geoblink, marking a significant consolidation in the European location intelligence industry.
  • The merger creates a powerhouse in geospatial intelligence, combining cutting-edge technology and robust analytics.
  • This strategic move positions the new entity as a leader in innovation, offering advanced location insights across Europe.

A Landmark Acquisition in Location Intelligence

On January 11, 2024, Mytraffic, an eminent provider of location intelligence and traffic analytics, announced its acquisition of Geoblink, a renowned geospatial intelligence platform. This strategic move signifies a monumental shift in the European location intelligence sector, positioning the newly formed entity as the premier provider in this transformative field.

Uniting Strengths: Mytraffic and Geoblink

With this acquisition, Mytraffic and Geoblink are merging their expertise to offer unparalleled location intelligence solutions. The integration of Geoblink’s advanced geospatial technology with Mytraffic’s robust analytics platform is expected to create a suite of solutions that transcend traditional market offerings.

A Synergistic Vision for the Future Hakim Saadaoui, Co-Founder and CEO of Mytraffic, expressed pride in this landmark acquisition: “This first acquisition marks a major turning point in our history, enabling us to become an undisputed leader in the UK and Europe, while maintaining our capacity to be in the forefront of innovation in this sector.”

Jaime Laulhé, Founder and CEO of Geoblink, echoed this sentiment, stating, “Our shared vision is to set new standards in innovation, offering clients advanced location insights that drive success across the European business landscape.”

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The Impact of the Merger

The acquisition promises to redefine the landscape of location intelligence, both in the UK and across Europe. The combined expertise of Mytraffic and Geoblink is set to provide businesses and public entities with state-of-the-art location intelligence solutions, enhancing decision-making and strategic planning.

Seamless Transition for Clients The merger ensures a smooth transition for the 500+ established Mytraffic clients, along with 150 Geoblink clients and partners across Europe. The unified

company is committed to delivering excellence in location intelligence services, ensuring that their clients continue to receive the high-quality insights and support they have come to expect.

Setting a New Industry Standard

The merger of Mytraffic and Geoblink is not just a consolidation of two companies but a fusion of two innovative cultures. This unity is set to raise the bar for location intelligence solutions in Europe, offering enhanced data-driven decision-making tools for businesses.

Innovation at the Core Innovation remains a central theme in the merged entity’s strategy. With a history of groundbreaking work in geospatial data analysis, the combined force of Mytraffic and Geoblink is poised to introduce new advancements in location intelligence, reshaping how businesses perceive and utilize geospatial data.

The Strategic Advantage in Business

The combined capabilities of Mytraffic and Geoblink provide businesses with a significant strategic advantage. By leveraging precise and comprehensive location intelligence, companies can optimize their operations, marketing strategies, and overall business planning more effectively.

Empowering Data-Driven Decisions The merger empowers businesses to make informed, data-driven decisions. The advanced location insights provided by the combined entity enable companies to understand market dynamics better, target customers more effectively, and optimize their business strategies.

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Looking Ahead: The Future of Location Intelligence

The acquisition of Geoblink by Mytraffic marks a new chapter in the evolution of location intelligence. As the newly formed entity embarks on its journey, it carries the potential to transform the landscape of business intelligence and decision-making across Europe.

A Commitment to Excellence With a shared commitment to excellence and innovation, the unified company is well-positioned to lead the location intelligence sector in Europe. Their combined expertise and resources are expected to drive significant advancements in the field, benefiting businesses across the continent.


The Mytraffic-Geoblink merger represents a significant milestone in the location intelligence industry. By combining their strengths, the two companies are set to offer unparalleled insights and solutions, aiding businesses in navigating the complex landscape of today’s market. This strategic move is a testament to the growing importance of location intelligence in business strategy and decision-making.

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