Key Takeaways:
- French fintech Aria secures €15M in funding to overhaul B2B payment systems, aiming to make them as seamless as B2C transactions.
- This innovative approach targets a massive market, with B2B payments representing $120 trillion annually, yet only 7% are conducted digitally.
- Aria’s platform integrates various payment methods and terms, offering instant payment capabilities, and aligning with modern business needs.
Introduction In an era where digital transformation is paramount, French fintech Aria has made a monumental stride with a €15M funding round. This investment is set to revolutionize the B2B payment landscape, aligning it more closely with the fluidity and ease of B2C transactions.
Bridging the Digital Payment Divide B2B payments, accounting for a colossal $120 trillion annually, are still predominantly traditional, with a mere 7% conducted digitally. Aria’s latest financial injection, led by 13books Capital along with contributions from Adevinta Ventures, Ankaa Ventures, Otium Capital, and several angel investors, is a bold move to digitize this sector.
Innovative Payment Solutions for Businesses Aria’s approach is multi-faceted, aiming to streamline the payment process for online and offline businesses, marketplaces, and vertical SaaS companies. By offering an array of payment methods and terms, Aria is set to revolutionize how businesses handle transactions, making instant payments a reality.
Clément Carrier’s Vision for Aria Clément Carrier, CEO and co-founder of Aria, shares his vision: “We have solved a big problem for freelancers and the platform economy but we have seen, first-hand, that businesses face a big bottleneck when it comes to payments… We want to modernize wide-ranging aspects of how B2B commerce is conducted in the digital age.”
The Rise of Aria: A Success Story Founded in 2019 in Paris by ex-freelancers Clement Carrier and Vincent Folny, Aria has rapidly ascended as a leading provider of deferred payments for Europe’s contingent workforce platforms. The company has processed over 0.5 Bn€ in payments, supporting over 30k businesses and freelancers.
The Future of B2B Transactions Aria’s platform promises a checkout experience akin to B2C transactions, underpinned by an embedded payment infrastructure that includes funding, KYC/KYB, risk analysis, anti-fraud measures, and more. This integrated system provides businesses with a comprehensive overview of their payment landscape.
Expanding Digital Payment Infrastructure With this funding, Aria is poised to expand its deferred payment infrastructure across the platform economy and B2B marketplaces. The aim is to make B2B payments as effortless and streamlined as the B2C checkout experience, thereby enhancing efficiency and customer satisfaction.
Industry Endorsements and Partnerships The support for Aria is widespread, with Michael McFadgen, Partner at 13books Capital, lauding Aria’s growth, team, and efficiency. Stefan Grabmann, Principal at Adevinta Ventures, also echoed this sentiment, recognizing Aria’s role in spearheading the fintech-enabled transformation of B2B marketplaces across Europe.
Conclusion Aria’s recent funding marks a significant milestone in the evolution of B2B payments. By digitizing this sector and making it more akin to the B2C experience, Aria is not just enhancing transactional efficiency but is also contributing to the broader digital transformation of the business landscape.
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