Key Takeaways:
- Launch of a new centre, S2T, that uniquely blends strategy, storytelling, and training.
- Innovative journalist-led approach to business communication and leadership.
- Expansion and growth of a creative agency, setting new standards in the industry.
The Dawn of a New Era in Business Communication
In an age where effective communication is the linchpin of business success, the launch of a new centre dedicated to Strategy, Storytelling, and Training (S2T) marks a significant milestone. This initiative, spearheaded by a leading UK creative agency, is poised to redefine the norms of strategic messaging and corporate training.
S2T: The Convergence of Expertise and Innovation
S2T is not just another corporate training facility; it is a center of excellence that brings together years of refined techniques and processes. Its inception is a response to the growing demands from communication and human resource directors for integrated solutions that encompass critical thinking and practical training throughout the lifecycle of campaigns and initiatives.
A Unique Approach to Messaging and Development
What sets S2T apart is its journalist-led approach to message development. This method employs a succinct, easy-to-understand model called “StoryHouse,” enabling the team to collaborate with clients in developing strategic solutions while offering practical training outcomes.
Leadership with a Vision
S2T is helmed by Siôn Taylor, a former BBC Executive with over 15 years of experience in media and communications. His vision has been instrumental in blending traditional media training with skills typically associated with human resources, resulting in a unique suite of effective courses.
A Diverse Range of Tailored Courses
The digital brochure of S2T showcases an array of 16 courses covering various aspects such as strategic messaging, storytelling for business, media training, public speaking, leadership, and team building. Each course is tailored to meet the specific needs of businesses in today’s dynamic environment.
The Power of Journalist-Led Storytelling
Journalist-led storytelling, the core of S2T’s methodology, brings a fresh perspective to corporate communication. The team’s experience in national-level journalism across various mediums provides a distinctive edge in helping clients craft compelling narratives for diverse audiences and platforms.
Future Outlook and Expansion
The launch of S2T is a step towards the creative agency’s goal of continued expansion, both in the UK and globally. This new centre is expected to play a pivotal role in enhancing the agency’s service offerings and inspiring positive change in the business communication sector.
Source: Giles Smith, CEO of Media Zoo
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