Key Takeaways:
- Strategic Partnership: WithU partners with Visa to offer exclusive fitness benefits to cardholders in the Latin America & Caribbean region.
- Extensive Coverage: The promotion spans 22 countries, providing free access to over 1,500 on-demand workouts.
- Expansion Plans: This collaboration marks Visa’s first venture into fitness loyalty programs, with further territorial expansion anticipated in 2024.
A Leap Into Fitness and Wellness
LONDON – 13 December 2023. Fitness technology meets digital payments in a landmark partnership as WithU, a leading fitness app, teams up with Visa. This collaboration is set to redefine customer loyalty programs in the Latin America & Caribbean region (LAC).
Expansive Benefits for Visa Cardholders
Under this innovative alliance, Visa Platinum, Visa Signature, and Visa Infinite credit and debit cardholders in 22 LAC countries will gain six months of free access to WithU’s extensive library of over 1,500 on-demand workouts. This offer is designed to reward and enhance the lifestyles of loyal Visa customers.
Visa’s Foray into Fitness Loyalty Programs
The partnership represents Visa’s inaugural venture into the fitness sector as part of its customer loyalty strategy. With plans to extend this initiative into more territories in 2024, Visa is broadening its horizons, moving beyond traditional benefits to embrace wellness and personal health.
WithU’s Mission and Vision
Steve Clarke, founder and CEO of WithU, shares his enthusiasm: “At WithU, our mission is to bring world-class coaching to everyone… This partnership with Visa LAC is an extremely exciting step that supports us on this mission.” Clarke emphasizes the goal of integrating quality coaching into the daily routines of people at every stage of their fitness journey.
Benefits Spanning Across Continents
The promotion is set to impact a wide range of countries, including Bolivia, Chile, Colombia, Costa Rica, the Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, Aruba, Curacao, Bahamas, Barbados, Bermuda, Jamaica, and Trinidad & Tobago.
Exclusive Offer for Eligible Cardholders
Eligible Visa cardholders will receive free access for six months to WithU’s platform. Banks issuing these cards have the option to extend the offer for an additional six months, providing an even longer duration of premium fitness experiences for their customers.
Continuation Options Post-Promotion
After the promotional period, which can last up to 12 months, cardholders have the opportunity to continue their access to WithU’s platform for a nominal fee of $10, ensuring the sustainability of their fitness journey.
Conclusion: A Synergy of Fitness and Financial Services
The partnership between WithU and Visa marks a significant milestone in the integration of fitness and financial services. It not only enhances the value proposition for Visa cardholders but also sets a new standard in customer loyalty programs, blending physical well-being with financial perks.
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