Key Takeaways:
- Alarming SEO Failures: 60% of e-commerce sites fail Google’s performance tests, risking customer retention and revenue.
- Linking Issues Abound: A staggering 73% of sites contain broken or outdated internal links, a fundamental aspect of web maintenance.
- Webinar for Improvement: Reboot Online’s upcoming webinar aims to empower SMEs with strategies to enhance their SEO performance in 2024.
A Wake-Up Call for E-Commerce SEO
Performance Pitfalls: A recent white paper has unveiled a concerning trend in e-commerce SEO. An overwhelming 60% of e-commerce websites are failing to meet Google’s performance benchmarks, which could be detrimental to their online presence and sales. This is especially troubling considering that 53% of visitors abandon sites taking more than 3 seconds to load.
Linking Challenges: A Neglected Aspect of SEO
The Broken Link Epidemic: The report, analyzing 24,681 e-commerce domains, discovered that 73% of sites suffer from broken or outdated internal links. This high percentage indicates a widespread neglect of basic website maintenance, which is critical for both user experience and SEO ranking.
Empowering SMEs Through Education
Webinar to the Rescue: To address these challenges and help SMEs compete with larger brands, Reboot Online is hosting a webinar titled “Powering Your 2024 Onsite SEO Strategy.” Scheduled for December 6th, this session led by SEO Director Oliver Sissons, aims to delve into the findings and offer actionable strategies.
What to Expect: Attendees of the webinar can look forward to learning about improving technical and on-site SEO performance, tackling issues like content quality, linking strategies, user experience, and leveraging user-generated content (UGC) for SEO growth.
Insights from the Experts
Oliver Sissons’ Perspective: “Our analysis generated a number of unique insights that we’ve already passed on to our e-commerce clients to help improve their SEO performance,” states Sissons. He highlights the importance of learning from top brands to excel in SEO.
Key Strategies for E-Commerce SEO Success
Improving Site Performance: Attendees of the webinar will learn how to enhance their website’s speed and overall performance, crucial factors for retaining visitors and improving search engine rankings.
Content Optimization: Addressing thin and duplicate content, the session will provide tips on creating rich, unique content that aligns with SEO best practices.
Linking Strategies: The webinar will also focus on internal and external linking, a fundamental aspect of SEO often overlooked by many e-commerce sites.
Enhancing User Experience: User experience (UX) and E-E-A-T signals will be discussed, providing attendees with insights into creating a more engaging and trustworthy website.
Leveraging User-Generated Content: Understanding how to use UGC effectively can create a competitive advantage and drive SEO growth, a topic that will be covered in detail.
How to Participate
Join the Conversation: To sign up for the webinar and gain access to valuable insights, interested parties can visit the event link on LinkedIn.
Conclusion: A Call to Action for E-Commerce Sites
A Crucial Turning Point: As the e-commerce landscape becomes increasingly competitive, it’s imperative for businesses to prioritize SEO. This webinar represents an opportunity for SMEs to learn from the best and apply these learnings to their SEO strategies for 2024.
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